Marketing Mix Essay Example | Topics and Well Written Essays - 250 words

Marketing Mix - Essay Example According to Peterson, the best way to market a brushless car washer in Terre Haute is by using the media houses, for instance, the television networks. Since television is a common property in most regions, the wash can be marketed through this means by simply airing the whole advertisement on the local television network so that people can view the operations of the device and make purchases (Peterson). As the business to business, B2B, deals with the delivery of goods and services between different business units targeting large market opportunities, business to consumer, B2C, deals with the provision of these goods and services to from the business unit to the other consumers targeting smaller customer bases. Â  Besides, as B2B operations create their identity through the personal branding often created over time following a multiple of steps, the B2C enterprises create this through long-term imagery initiated stepwise (Peterson). The factors that affect business in Terre Haute are both from within and from without and include; the national politics and legal affairs of a country which contributes in creating an enabling environment for the businesses to operate fully, the socio-economic factors such as the availability of capital as well as the people's beliefs concerning certain goods traded on which actually determines the consumer trends. The other factor is technological adoption which determines the rate and quality of the products released to the market consequently affecting the consumer trends.